By Your Side

Jessica Shefsick - Monday, November 09, 2015

In the midst of our re-brand this past spring, I got to thinking about how else we could improve. What else could we do for our lovely Brides? How else could we make their day even better? With all of our experience, there must be something else we could bring to the table. Why leave after we finish hair and makeup when we could stay and help? We could assist the Bride and her party with all things wedding, not just makeup and hair. After all, we have been a part of over 350 weddings, that experience could be so helpful! And that is why the By Your Side package was created, which is now our most popular service. Before the unveiling I made certain my team was fully trained and ready to assist the Bride in all things wedding. I got the BSB team together and we trained with the experts in the area of male styling like tying ties and bow ties and folding pocket squares. We met with a gown expert to learn how to bustle and fasten all types of gowns. We met with a floral expert to learn how to put together and pin a boutonniere as well as what to do if the bouquets needs help. I wanted my team to know it all so that we could better serve a bride.

With a By your side package we can help with just about any task. For instance, cleaning up the getting ready location, pouring and serving drinks, popping champagne, zipping gowns, running a quick errand, and of course, touch ups of hair and makeup as well a second look for the bride for the reception.

Really anything needed to make the day more enjoyable is what we'll do.

On August 22, 2015 we completed our first By Your Side Package with Meghan Gagorik. Here is our story-.

From the makeup artsit-"I tell Brides, when you book a by your side package you are really booking hair, makeup and personal assistants for the day. And that is exactly what Meghan got! After the hair and makeup services were completed Meghan went for her first look while we stayed back and cleaned up the cottage and prepared for the on site activity. After the first look, Erica and I were waiting there to tend to whatever she needed. At that time, it was drinks! So, Erica and I went to a nearby bar and gathered each girl her drink of choice and delivered it promptly. It was at about that time that a huge storm blew in and reaped havoc on the couple’s outdoor cocktail set up. While the wedding planner quickly orchestrated plan B, we stayed by the Bride's side. Erica re-curled everyone's hair, I touched up makeup, and we all shared our stories of rain on our wedding day (well in my case it was a blizzard), we even went to fetch 5 umbrellas for the party so they could walk covered to the chapel. Once the storm died down, we then held the Brides dress all the way to the chapel to avoid soiling the bottom of the gown. After the wedding we saw the Bride again for quick second look change of hair and makeup before heading to her reception. During the look change we gave her and her bouquet a much-needed drink of water. We hugged goodbye, and mutually agreed that parting at this point was difficult. After all, we had been by her side all day!! On my way home, I felt such joy in a job well done and gratified that I had made the right decision in offering this unique service to our Brides. We are honored to be By Your Side!" – Jessica Shefsick, Makeup Artist and owner of Brides Side Beauty

From the hair stylist- "Today was a great day! I got to spend the full day with my bride and her wedding party and let me just say it's awesome to be such a special part of a brides day. It poured rain and then the sun came out right as they exchanged vows, I couldn't help but be happy for her. What was even better was when I did her second look for her hair, she teared up saying her now husbands parents passed away during the wedding planning, and then a huge vibrant rainbow appeared right beside them as they took their pictures. They couldn't help but feel his parent’s presence with them on their special day. God is good all of the time! Thank you for allowing me to be a part of your special day" - Erica Reynolds, Hair Stylist for BSB

From the Bride- "Absolutely wonderful in every way!! I loved all of mine and my girls' hair and makeup. Jessica and Erica were so kind and sweet. I loved spending such an important day with such great people. I was actually sad when I was going into reception and they were leaving because I felt like they were such an important part of everything that day. Thank you so much for being by this bride’s side."

– Meghan Gagorik, Bride

Special thanks to Ashley Seawell Photography for these beautiful images

Magic Happened

Jessica Shefsick - Wednesday, October 21, 2015

Though I have never met Lindsey Carter, founder and designer of Troubadour Clothing, I know we have a lot in common. As a wife, mother and business owner like myself, I know she has her hands full. This southern based fashion designer may be busy, but she is also very successful, which I find synonymous with most women today.

Over the summer I had the privilege to work on a fashion shoot featuring  the beautiful and unique clothing from this "designer to watch". The backdrop was the breathtaking and serene Palmetto Bluff located in the heart of South Carolina's  LowCountry. The photographer was the talented fashion photographer Krisztian Lonyai. Hair and makeup was provided by myself and Erica Reynolds of Bride's Side Beauty. And when all of these talents combined along with the pure beauty of Palmetto Bluff, magic happened. I know the purpose of this shoot was too showcase Lindsey's beautiful artful clothing but, there is just so much beauty in each shot, I cannot keep my eyes in one place. I hope you agree.

Enjoy these images by Krisztian Lonyai. Shop Lindsey's line at

Special thanks  to Anna Jones of Palmetto Bluff and The Bluff Magazine for letting us be a part of this beautiful shoot. 

Model shown is Savanna Stephens of Elite Model Managment.

How to wear dark lipstick

Jessica Shefsick - Friday, September 25, 2015

Take a walk on the dark side

Happy fall y’all! It’s that time of the year again when you pull out the sweaters, get your long awaited pumpkin spice latte, and spend more time snuggling up than going out. But let’s step out of our comfort zone this fall and add a different kind of spice into our life. We’re talking about running and grabbing some dark shades of lip color and rocking them with those sweaters and pumpkin spice lattes.

Before you get too excited and buy every shade of dark lip color out there, check out some of our easy tips and tricks for this fall must have!

1: Select the right shade

Just like everyone can’t pull off skinny jeans or a certain color top, one must pick the right color of lip to compliment their skin tone. If you have fair skin, it’s best to go for something with a pink base to highlight your eyes, while a richer color for darker skin tones will look best.

2: Play up one feature at a time

When wearing a dark lip, go for a soft eye with some eyeliner, and a light pink or simple bronzer on the cheeks. Keep the focus in the right place!

3: Use a lip pencil to outline

Using a lip pencil before applying the lipstick will help keep it from feathering out. Get a color that is the same shade or a shade darker for a flawless blend.

4: “Check yourself before you wreck yourself”

Remember when wearing any lip color, especially dark, to check your teeth for smudging. A quick tip to prevent any embarrassing grins is to blot your lips with some Kleenex or tissue paper and get any excess color off. If you happen to get color on the inside of your lips, grab a tissue and wrap it around a finger, pop it in your mouth with your lips tight around your finger, then pull it out. Any color that would have gotten on your teeth will be on the tissue and you’ll be worry free!

5: Always bring some backup

For quick touch ups make sure you bring your lip color with you! And to prevent having to do a lot of them, take small bites when eating and drink through straws.


For a flawless dark lip, use a lip brush to apply it evenly; Start from the corners of the mouth and work inwards. For a richer, longer lasting lip, apply the color twice and blot between applications.

Now you are ready to take to those dark lips out with confidence and make every girl want to run home and put theirs on, and every guy wishing he could be the one kissing them!

Skinzin Gets A Makeover

Jessica Shefsick - Tuesday, June 02, 2015

We have recently completed our biggest makeover to date! We have unveiled a fresh, new face for Skinzin. What began in 2010 as a part-time solo pursuit has grown into a team of seven working on over 100 weddings a year! With this growth in business and the team of professionals, I knew that the time had come to rename the business with a name that defined our brand in the marketplace. We are excited to be growing up and becoming even better. What does this mean for brides? A new, easy-to-navigate, responsive website filled with a gallery of photos, a menu of services and a new logo. And of course, with any good re-brand we needed the perfect name.

Skinzin has been smartly renamed Bride's Side Beauty simply because it tells our story. Brides are now requesting "second looks" for their receptions and have a desire to have their beauty team "by their side" the entire day. We can assist with the little details such as tying the groomsmen's ties, sewing a button or simply touching up the bridal party. We offer our  "By Your Side" bridal packages for small or large bridal parties that cater to all budgets.

We listened to our past brides and we are pleased to be able to improve for you, our future client.

We'd like to thank all of our past clients for helping us on this journey. You have paved the way for our future brides. We are dedicated to providing superior services based on the clients' needs. Bride's Side Beauty specializes in on location makeup and hair. We look forward to creating beautiful moments with you. And please, "Always look at the bride's side!" 


My Passion, Our Cause

Jessica Shefsick - Thursday, January 01, 2015

As a small business owner and a human on this planet, I feel a responsibility in helping to make the world a better place. I could contribute to this effort in infinite ways, and maybe I will. But today, New Years Day 2015, I am committing to reducing waste. Americans make more than 200 million tons of garbage each year, enough to fill Busch Stadium from top to bottom twice a day. And where do you think all this garbage goes? That’s right, a landfill near your home. Landfills are toxic and have been linked to increased risks of certain types of cancer, including bladder, brain and leukemia. Furthermore, a study by researchers at the London School of Hygiene and Medicine also found that babies born to mothers who live near landfills have a greater risk of birth defects. Health reasons aside, wouldn’t you choose fresh clean land for play and exploration as opposed to toxic wastelands? I would.

As the population grows, our need for more landfills increases. But, it doesn’t have to. We need to wake up to simple waste reduction and being responsible for the waste we create. Think about what we take and what we buy. Will it end up in landfill? If so, is it necessary? The answer is usually no, it is not necessary. No we don’t need that happy meal toy, no we don’t need the free koozie or rubber bracelet, no we don’t need Styrofoam under our fruits and vegetables wrapped in plastic (this is absurd), and no we don’t need to use disposable dishes (just wash the dish)! Disposables were invented in the 1950’s for the overworked housewife that desperately needed a break from washing dishes once in a while. Fast forward 65 years. Everything now comes in a “convenient” disposable. And this “convenience” is where the carelessness began.

Now for someone who is obsessed with waste like me, it is awful to think about my business and how much waste we as an industry produce. Think about going into Ulta or Sephora, look around, everything will eventually end up in a landfill. Lipsticks, mascaras, lotions and potions. All of these items get used and pitched, so sad. So again, in an effort to reduce waste, myself and my team will be using to upcylce all of our used cosmetics starting 1/1/15. TerraCycle is a company on a mission to eliminate the idea of waste. They do this by creating waste collection programs (each one is called a “Brigade”) for previously non-recyclable, or difficult-to-recycle, waste. The collected waste is then converted into new products, ranging from recycled park benches to upcycled backpacks. With great joy, Bride’s Side Beauty is now a part of the personal care and beauty brigade with Terracyle and can accept any of the following items for upcylcying.

  • Hair care packaging such as shampoo and conditioner bottles, non aerosol sprays, and hair paste jars.
  • Skin care packaging such as lip balm tubes, face soap dispensers, lotion bottles or tubes.
  • Cosmetics packaging such as lipstick cases, lip gloss tubes, mascara tubes, eye shadow cases, foundation packaging, powder cases, eyeliner, concealer and lipsticks.

You can bring any of these items to our studio and we will gladly send them to be upcyled on your behalf.

I pledge to be environmentally responsible in my business and in my home. In 2015 myself and my family will also start composting our food waste, while continuing to recycle. In addition to these efforts, I also volunteer with a local non-profit group called Experience Green, whose mission is sustainability. I hope my passion for the environment inspires you, or at least makes you think.

Here’s to a better tomorrow and a wonderful 2015, Cheers! -Jess

Your Countdown to Flawless

Jessica Shefsick - Wednesday, December 03, 2014

As a licensed Esthetician of over 13 years and a former Esthetics Instructor of 7 years, the subject of skincare is always close to my heart. Currently I work solely as a makeup artist, and with my previous experience in skincare, I know that your makeup will only look as good as your skin underneath. In fact, even though I only provide makeup services now, I still named my makeup business Bride’s Side Beauty (pronounced skins in), because I believe that “beautiful skin is always in”, that’s how strongly I feel on this subject. So with that said, please allow me to give you some helpful tips and guidelines for your skin to look it’s absolute best for your big day.

By now you have probably spent a considerable amount of time thinking about how you want to look on your wedding day. Your gown, your shoes, and your jewelry have surely been the front runners in terms of style and beauty. But, have you thought about your skin and how IT will look for the big day? This is a very important detail not be overlooked! Your guests will notice your gown and maybe your jewelry, but the one thing they absolutely won’t miss is your FACE! I feel having beautiful skin (and makeup) can be your best accessory. So please, follow this countdown to flawless skin, a beautiful accessory not to be missed.

6 months prior - Start on a professional skin care routine! This routine should be for your personal skin type and condition(s). If you’re not sure what skin type you have or what conditions need to be treated, you should see an Esthetician for a full skin analysis. This routine should include:


  • Cleansing (preferably with a clairsonic or similar device)
  • Toning
  • Serum (to correct or repair)
  • Moisturize or Hydrate with SPF


  • Exfoliation
  • Mask

4 months prior - Start a monthly or bi-monthly professional facial routine. You could even choose a hydrafacial instead of a regular facial, or rotate between the two. FYI, A hydrafacial is a machine assisted facial delivering extra exfoliation and hydration. A regular facial is more “hands on” with massage and extractions included.

4-2 months prior - If you have specific skin concerns such as hyperpigmentation (brown spots) or acne this is a good time to start a series of chemical peels to help correct those issues. Again, please see your skin care professional for recommendations.

1 month prior - If you are nearing 30 or over and have started to see lines around your eyes or on your forehead, now is the time to start botox. This treatment will relax the muscles to reduce the look of lines and wrinkles. In fact, with proper placement, you can even get a visible lift in the eyebrows. The result will be smooth lifted skin.

The week of - Be sure to either schedule a facial this week or take some time to give yourself a home facial. The facial this week needs to be exfoliating and extra hydrating (this will help diminish any fine lines), and don’t forget to include your lips! Also, please sure your brows are groomed and the hair (if dark) is removed from your upper lip.

The night before - You will probably be tired and perhaps a tad overwhelmed on the night before your wedding, so I won’t give you too much homework. But the one thing I do want you to do is please be sure to wash your face that night. If you feel like going above and beyond that, you could sleep in a hydrating mask, or if your are broken out, use a spot treatment for the flare-ups.

And of course, throughout this process, stay hydrated and get plenty of sleep. For water consumption- you should be drinking half your body weight in ounces a day. Keep that mind in the days leading up to your wedding.

I would be happy to help coach you on skincare and point you in the right direction. Unfortunately, I no longer offer any skincare services, nor do I sell any skincare product. If you are a local I can personally recommend LUX~ a medical spa, located in Bluffton, SC.

Address: 350 Fording Island Rd #101, Okatie, SC 29909
Phone: (843) 757-3223

And please tell them I sent you! Good Luck and remember “beautiful SKIN is always IN”

Fighting Humidity in the Lowcountry

Jessica Shefsick - Tuesday, September 16, 2014

The Lowcountry has a climate all of its own. During the summer months in particular, and even now in the fall, it’s hot, sticky and humid. This weather provides unique challenges in hair and makeup for a Lowcountry wedding. Never fear! That’s what Bride's Side Beauty Premier Bridal Makeup artists are here to do. We are trained experts in ensuring that your bridal hair and makeup stay perfect all day long and having done makeup in the Lowcountry for the last 4 years, we know special tips and tricks. The last thing you want is frizzy hair or a shinny face in your photos! We have you covered. Literally!

What’s a girl to do every day with her hair and makeup here? Here are 5 tips you can do every day to fight hair and makeup trials and tribulations in the Lowcountry!

  • Use blotting sheets. They are an inexpensive way to reduce shine on your face. Blot first then dust with a bit of powder.
  • Ditch your foundation and use a tinted moisturizer instead. It’s more sheer and won’t cake on your skin, leaving a more natural look.
  • Forget cream eye shadow and use powders instead.
  • Try anti-frizz serum for your hair.
  • After you blow dry your hair, use a finishing cream to keep smooth. Wrap your hair in a loose bun for several minutes, pull out and let the hair fall.  It will have a soft and natural wave and hold up better against humidity.
At Bride's Side Beauty Premier Bridal Makeup, we are trained experts in this field. You can feel confident that on the day of your wedding, your look will stand up to the Lowcountry weather!

Bridal Trial Prep & Expectations

Jessica Shefsick - Wednesday, September 10, 2014

What to Expect

How exciting! The time has come for you to try on your makeup look for your wedding day! The trial is a great way to establish that look! We want you to communicate how you want to look and walk out feeling confident about your day. We also want to make you feel confident in our abilities, skill and professionalism before the big day!

We’ll begin the trial by going over your skin type, how much makeup you’re comfortable wearing, colors you enjoy, and looking at pictures for inspiration. Once we’ve established a look that you will feel comfortable in, we’ll begin doing your makeup. (Fun fact — we usually only let you look twice while we are in the process! Once at the foundation and once after the eyes are complete. The finished product is SO much better.) After we have the entire look complete, we’ll give you the mirror and have you tell us exactly what you do and don’t like about the application. From there, we’ll make any adjustments as necessary. This is a great time to be critical. Don’t be shy!

Once we have the look perfected, we’ll take some glamour shots (pictures!) and write notes to help us recall everything discussed. This way, we will be able to recreate the look exactly the way you want us to on the day of your wedding!

What to bring

It’s encouraged to bring pictures of makeup you like. The pictures should be of makeup you have previously worn and feel the most beautiful in and found on Pinterest. We also recommend bringing pictures of your dress and jewelry you’re planning on wearing. If you have pictures of decorations or swatches of color you’ll be using for the ceremony or reception, those can be helpful as well! It’s great to establish a theme so the makeup you wear flows seamlessly with the overall vision and theme. The goal is to make everything look as put together as possible.

We also ask that you bring your own mascara (we like to use it straight from the tube) and your favorite lip colors. Many brides prefer to shop for their own lip color anyway, since they’ll need to apply it several times throughout the night. (If you forget, no big deal, we will have those items in our kit!)

We are here to walk you through every step of the way and make you feel comfortable! We can’t wait for your trial. If you have any questions before, be sure to let us know!

Wedding Day Prep

Jessica Shefsick - Tuesday, September 02, 2014

Preparing for your hair and makeup appointments on your wedding day!

Your big day is finally here! This once in a lifetime day that you have been dreaming about has arrived and since Bride’s Side Beauty Premier Makeup Artists has been a part of hundreds of weddings, we have a few tips for the day of your wedding. We also have everything you need to know about your hair and makeup appointment for the day of.

What time you are getting married, how many attendants you have and who’s getting their hair and makeup done will determine your hair and makeup start times. Bride’s Side Beauty professional team works to schedule your bridal party so everything runs smoothly and efficiently, no one is waiting around for too long and no one is rushed. It’s that perfect balance that we are so good at so leave this scheduling job to us! How it works: We get the dressed and ready time from either your photographer or your wedding planner. Once that time is set, we work backwards from there. Makeup should be the last thing that you do before you put your dress on. For example, if your ready time is 4:00, we will start makeup at 3:00, everyone else in your party will go before you.

What you do in the morning varies from bride to bride. We know some brides that like to do sunrise yoga, have breakfast with their bridesmaids, get a massage, take a spin class, or take a walk on the beach. Whatever you choose to do in the morning, make sure you have some time to breath, relax and reflect on your exciting day! Then make sure you have enough time to take a long shower, exfoliate your face and body, and shave.  If you didn’t work out in the morning, you may not want to wash your hair, particularly if you are doing an “up-do” as slightly dirty hair tends to work best. If you did sweat, be sure to wash your hair but do not use conditioner and then dry it completely. There’s no need to style, straighten or curl it since that’s what our hair professionals will do!

As far as makeup is concerned, you should not apply any makeup before you get your makeup done. We ask that you lightly moisturize your face and come clean faced and ready for makeup application. We’ll be ready for you!

We will arrive at least 15 minutes before the parties start time at your location. On most occasions, we are running early and love to stay ahead of schedule to keep everyone (including ourselves) feeling confident and relaxed about the wedding day timeline.

Wherever you are getting ready, we recommend bringing snacks, breakfast or lunch for your girls to munch on, some tunes on your iPhone or iPad, and some magazines. Thinking of your appointments as just a day of beauty at the spa with your friends will also help everyone relax.

Bride’s Side Beauty is happy to answer whatever questions you have about your wedding day makeup and hair appointments! We look forward to working with you on your wedding day! 

Classic vs. Trends in Wedding Makeup

Jessica Shefsick - Tuesday, August 05, 2014

Classic vs. Trends in Makeup

At Bride's Side Beauty Premier Bridal Makeup, we love reading bridal magazines and websites. We often see “trends in makeup” or “what’s new in makeup” articles that are fun to read. But “trends” are not something that we usually follow when it comes to makeup in the bridal industry.

On the day of your wedding, we want you to look like you. We don’t want to give you a look that is radically different than what you are used to, or that won’t be in style years from now when you are looking back at your wedding photos. Rather, it’s a classic, best version of you look that we know you will love.

With all of our reading, all of our continuing education attending trade shows and conferences, we look to learn what’s new in products, in application, and we take note of trends for a fun night out on the town. But at your bridal trial and on the day of the wedding, you can be sure that our premier makeup artists are using classic looks that are tried and true.  And you’ll get a makeup look that’s completely you.

With a professional makeup application for your wedding day by Bride's Side Beauty, you are sure to be getting the very best in premier makeup that gives a classic, natural look. Take a look at some of our classic bridal makeup here! To learn more about our services, browse our website and look at our gallery of photos!

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